Tommy Hilfiger closes out London Fashion Week with ‘rock circus’ show

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LONDON (Reuters) – U.S. engineer Tommy Hilfiger sealed out London Fashion Week with a rock-themed uncover hold during a venue famous for classical stone concerts, featuring indication and amicable media star Gigi Hadid as a centerpiece of a event.

The uncover – dubbed “TommyNow” – represented Hilfiger’s third partnership with Hadid, with whom he designed a “TommyxGigi” collection that was on arrangement during Tuesday’s event, in further to a Hilfiger label’s spring/summer 2018 styles.

The collection was a stone and grunge-infused take on a normal “preppy” styles – wardrobe compared with upmarket U.S. schools and universities – that have come to be compared with Hilfiger.

These enclosed cheerleader skirts and letterman jackets, equivalent with studded leather boots and thigh-high socks, as good as T-shirts and downy hats suggestive of 1980s stone rope debate merchandise.

”TommyNow continues to put a consumer during a heart of a event, fusing fashion, cocktail enlightenment and entertainment, and joining with a tellurian fans in an authentic way,” Hilfiger told Vogue repository before a show.

Hadid, who has over 35 million Instagram followers, was one of a highest-profile models to beauty a London Fashion Week catwalks this season.

She was assimilated by her sister Bella and hermit Anwar, in a uncover that saw models travel by a assembly as good as on a runway that ran by a core of a venue’s ‘in a round’ stage.

Hilfiger’s uncover was a “see now, buy now” eventuality – a new trend in a conform attention that sees labels make outfits displayed in catwalk shows accessible to consumers to squeeze immediately.

Viewers examination a eventuality live online were means to click on any outfit they chose and squeeze a equipment right away.

Held in London’s Roundhouse unison venue, that over a years has played horde to a likes of Jimi Hendrix, The Rolling Stones and Pink Floyd, a uncover was a latest incarnation of a pop-up carnivals Hilfiger has staged during a final dual seasons.

Hilfiger’s autumn 2016 “Tommy Pier” uncover in New York featured a Ferris circle and a operation of fun-park amusements, while “TommyLand,” a open uncover hold in Los Angeles this year featured drum skaters, movement boarders, acoustic musicians and fire-breathing performers.

Hilfiger is one of a best-known names in a U.S. attire business, with over 1,600 sell outlets in a Americas, Europe and Asia. The company, that is now owned by wardrobe hulk PVH, reported tellurian sell sales of $6.6 billion in 2016.

Hilfiger, along with Italian tag Emporio Armani, were a many distinguished general brands that chose to abstain display collections during other conform weeks – New York and Milan respectively – to attend in a London eventuality this season.

Their appearance gave a eventuality a boost, as Britain’s conform attention – that experts contend contributes £28 billion ($37 billion) to a country’s economy – faces doubt as a UK negotiates a exit from a European Union.

($1 = 0.7404 pound)

Writing by Mark Hanrahan in London

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