Facebook in talks with publishers on ancillary subscription models

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(Reuters) – Facebook Inc (FB.O) is in early talks with several news publishers about how a amicable media site can improved support subscription business models, a company’s conduct of news partnerships, Campbell Brown, pronounced in a matter on Wednesday.

The matter comes a day after TheStreet reported that Facebook skeleton to launch a subscription-based news product, citing comments by Brown during a conference. Facebook will start initial tests in October, TheStreet reported.

The underline is expected to concede publishers to emanate a paywall on Facebook’s Instant Articles and beam readers to a publisher’s home page to opt for a digital subscription, according to TheStreet.

Instant Articles lets publishers post articles directly to a Facebook app.

The thought for a paywall is formed on reward and metered skeleton and has been in a works for a while, TheStreet said, citing Brown during a Digital Publishing Innovation Summit in New York.

Facebook also started a roll-out of a new apparatus that allows publishers regulating Instant Articles to magnitude how those articles perform compared with their possess mobile websites.

Shares of Facebook sealed adult 0.79 percent during $164.14 on Wednesday.

Reporting by Anya George Tharakan in Bengaluru and Sheila Dang in New York; Editing by Shounak Dasgupta and Leslie Adler

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