Exclusive: Redstone’s NAI to call on CBS, Viacom to try merger


Sumner Redstone’s National Amusements Inc (NAI) is scheming to call on CBS Corp (CBS.N) and Viacom Inc (VIAB.O) to try a merger, dual people informed with a matter pronounced on Wednesday.

NAI is a determining shareholder of both media companies, that distant from any other 10 years ago.

A partnership would give Viacom, whose networks embody Comedy Central, Nickelodeon and MTV, a seasoned media executive during a helm with CBS CEO Leslie Moonves during a time when a TV ratings and ad income have been in decline, many investors believe.

The probable advantages for CBS are reduction clear, however, over a company’s gaining scale, that could assistance with negotiations with wire and satellite distributors. CBS’s ratings and ad income have been clever over a past few years and Moonves has resisted a thought of a recombination, other people informed with a conditions have said.

Viacom shares jumped as most as 7 percent after a Reuters story was published, and were trade adult 1.7 percent during $36.07 in New York in early afternoon, giving a association a marketplace value of $14.3 billion. CBS shares jumped as most as 4 percent and were hovering around $52.83, adult 1.5 percent, giving a association a marketplace capitalization of $23.2 billion.

NAI competence hit a dual companies as early as this week to ask them to form eccentric house committees to try a combination, one of a sources said.

The sources asked not to be identified since a deliberations are confidential. Representatives for NAI, Viacom and CBS declined to comment.

National Amusements, a secretly hold film museum association owned by Redstone and his daughter Shari Redstone, possess 80 percent of a voting shares of Viacom and CBS.

Viacom was spun off from CBS in 2006, though Shari Redstone has been in preference of recombining a dual underneath a care of Moonves, sources have formerly told Reuters.

Industry conjecture that a dual competence tie adult has increasing over a past few weeks, after a Redstones prevailed over a energy onslaught that resulted in a depart of Viacom Chief Executive Officer Philippe Dauman.

However, Moonves has indicated he is not comfortable to a idea. “We are never going to do something that is bad for CBS shareholders,” he told investors during Bank of America Merrill Lynch’s Media, Communications and Entertainment Conference progressing this month, adding that a dual companies were not “in active discussions.”

Last week, Viacom, that has some-more than $12 billion in debt, slashed a division by half to 20 cents per share and pronounced it expects a fourth-quarter practiced distinction of 65-70 cents per share. Analysts on normal were awaiting 89 cents per share, according to Thomson Reuters I/B/E/S.

Viacom, that also owns Paramount Pictures, announced final week that a halt CEO, longtime Viacom exec Tom Dooley, would be withdrawal in November, withdrawal a hole during a tip of a association as a house navigates plan going forward.

(Reporting by Jessica Toonkel and Greg Roumeliotis in New York, Additional stating by Liana B. Baker in San Francisco; Editing by Matthew Lewis)


About Author

Leave A Reply